Lately, articles have been written discussing the animosity
between writers who publish traditionally and those who self-publish (often
called “indie” publishing) through Amazon, Barnes and Noble, Smashwords, etc.
I have to admit my first thought was “Really?” In my
experience, I’ve received a lot of love and support both from indie writers and
traditionally published writers. Maybe I just have really nice friends (which
is true). But why should we have animosity? We’re all in the same boat. We’re
writers who are selling books. And that’s a hard thing. The ideal of the “lonely”
(happy/undistracted) writer who sits in his/her garret writing doesn’t exist
anymore. We all have to market.
I’m sure there are many writers who have the natural gift
for marketing, but I suspect most don’t. Most writers I know are introverts—it’s
part of the nature of being an observer. We’re people watchers. Some of us have
it really bad. My grandfather used to go to the airport an hour or more before
a relative’s flight was due. When I asked him why, he smiled and with a twinkle
in his eye said, “To watch the people.” BTW, if you’ve never people-watched at
an airport, it’s amazing. I mean where else do you get honeymooners, white
knuckled travelers, harried businessmen, giddy children, etc.? There are enough
stories there to fill an anthology.
Oops. Sorry for that digression—I loved my grandfather. But
marketing is hard, especially for someone who’d rather watch from the sidelines.
When I have to speak in front of strangers, I hope and pray for a podium so
people won’t see my quivering legs. Seriously, the whole “knocking knees” thing
is not a cliché. It’s my reality.
Publishing of any kind is hard. That’s why you need a
cheering section. Whether you’re indie or traditional, you need high fives when
you reach a sales goal. You need someone to say “Great cover.” Or “go back to
the drawing board.” Sometimes, you need someone to say, “That
agent/editor/reviewer is an idiot.” And you need someone to say, “You should
read my friend’s novel—it’s great!”
N.B. We have a winner in last week's contest!! The winner of Susan Kaye Quinn's novel Closed Minds is Ariel! Yay!!